PERSONALIZED STATIONERY BRAND

Joy Creative Shop

How Joy Creative Shop saw a whopping 82% increase in sales. The new look was launched with no downtime to the existing store in April 2021.
No items found.

The backstory

Steph, the founder of Joy Creative Shop, reached out to me in early 2021 for a website rehaul. I am a stationery nerd so when I saw her inquiry email, I literally jumped out of my seat!! 

Joy Creative Shop is an e-commerce brand specializing in a product line focused on unique, personalized stationery and packaging for life's special occasions. Their goal as a brand is to help people find unique ways to express gratitude throughout the day.

Steph wanted to move traffic from their Etsy store to their website. About their existing site, she said, “Our site was not done by a professional (done by me) and kind of half-finished. It wasn't a great shopping experience for our customers and not fully representative of our brand”. 

With the vision of relaunching with a website that not only represented their brand, but that would be a convenient and great shopping experience for their customers, we got to work.

Kind words from the client ..

In love with our new site. It's look & functionality is amazing and we've gotten great feed back from our customers. I feel proud to send people to our store! Loved working with Chaitra and look forward to continuing in the future! Grateful to have her on our team. I would urge business owners to make an investment in themselves or their business. A website is usually the first impression people have of a person or brand.

Steph, Joy Creative Shop

No items found.

Phase 1 : Website Objectives + Strategy

We got together on a call to understand the vision, goals, and challenges so we could help Joy Creative Shop achieve their business objectives by mapping out the web strategy.

Launching a rebranded e-commerce website:
The goal was to launch a website that is chirpy, colorful, vibrant, and on-brand. Since the website was half-finished and not professionally done, we were looking at some major redesign.

Since there was a functional website in place, we went live with the new one overnight(when traffic is less) to make sure everything works smoothly.

Increased sales and repeat customers:
a. Brand identity:
To help increase brand awareness, we brought the brand colors and style to life with the design.
b. User experience:
A great shopping experience is key to referrals and repeat customers. We wanted to encourage users to purchase by making the online store joyful, easy to navigate, and order from with minimal required steps and communication.
Increased sales:
c. To increase sales, we offered bundled product options to increase the average order value.

Phase 2 : Website design

We wanted to bring out the brand identity with the web design, so we took the brand colors and styles and ran with it. We went with the colorful, bright, vibrant feel of the brand and created the mockups.

The challenge was to arrive at a clean-looking website which was also fun. Some of the design elements that helped us achieve that include:
- Including the bright colors of the brand to make the design pop.
- colorful icons in design that added a visual story to keep users engaged and make information interesting and easy to absorb
- Spreading joy by gifting was one of the brand’s and Steph’s goals. So we drove home that idea with illustrations that showed her to be a kind of the Santa on a cycle delivering thoughtful gifts to loved ones, which was used for the email signups section. The footer seal also included this idea of gifting to spread joy.
- The use of whitespace effectively really made the whole design get that clean look even with bright colors and elements without making things cluttered.

The use of mega menus in the top navigation help highlight the different categories of product options- there were a lot of them. This works better than traditional dropdowns in terms of performance.

Since the products sold covered categories from babies to corporates, we had a lot of personalizations to add when it came to products in each category. We designed a general shop page and a personalized shop page to handle this.

The FAQ page design added to a good user experience by grouping relevant questions under categories together with the use of accordions which save space and show only the required information. The footer covered the navigation links to different pages, highlighted the contact information, and provided a chance to sign-up.

Phase 3 : Shopify design + hand-off

As you might already know, Shopify is my go-to platform for product-based businesses. It’s great for developers as well as the business owners to manage and grow. Once we finalized the design, development was fun.

Shopify provides a great marketplace for apps that can be easily integrated with the website to strategically drive growth. Important apps that we integrated with and recommend:
- instafeed which showcased their instagram feed on the website driving home the brand identity and sense of community
- Bold product options which helped with personalizing the stationery with name, text-color, envelope color, return address etc, thereby minimizing the amount of communication required and making purchasing easy. It also allowed us to bundle products together to increase average order value.  All these options would reflect nicely in the cart adding to the user experience and keeping them informed of their choices.
- Review app to increase trust with the brand over the long-term

The site was made to be responsive to mobiles, tablets, and desktops to provide the best customer experience across devices.

We added the blog pages, to increase engagement with an option to add and filter posts by categories.

We made a unique tutorial library for Steph with videos on how to manage and customize the new website, how to add new product details, etc so that she would be able to make changes on her own easily.

Phase 1 : Website Objectives + Strategy

We got together on a call to understand the vision, goals, and challenges so we could help Joy Creative Shop achieve their business objectives by mapping out the web strategy.

Launching a rebranded e-commerce website:
The goal was to launch a website that is chirpy, colorful, vibrant, and on-brand. Since the website was half-finished and not professionally done, we were looking at some major redesign.

Since there was a functional website in place, we went live with the new one overnight(when traffic is less) to make sure everything works smoothly.

Increased sales and repeat customers:
a. Brand identity:
To help increase brand awareness, we brought the brand colors and style to life with the design.
b. User experience:
A great shopping experience is key to referrals and repeat customers. We wanted to encourage users to purchase by making the online store joyful, easy to navigate, and order from with minimal required steps and communication.
Increased sales:
c. To increase sales, we offered bundled product options to increase the average order value.

Phase 2 : Website design

We wanted to bring out the brand identity with the web design, so we took the brand colors and styles and ran with it. We went with the colorful, bright, vibrant feel of the brand and created the mockups.

The challenge was to arrive at a clean-looking website which was also fun. Some of the design elements that helped us achieve that include:
- Including the bright colors of the brand to make the design pop.
- colorful icons in design that added a visual story to keep users engaged and make information interesting and easy to absorb
- Spreading joy by gifting was one of the brand’s and Steph’s goals. So we drove home that idea with illustrations that showed her to be a kind of the Santa on a cycle delivering thoughtful gifts to loved ones, which was used for the email signups section. The footer seal also included this idea of gifting to spread joy.
- The use of whitespace effectively really made the whole design get that clean look even with bright colors and elements without making things cluttered.

The use of mega menus in the top navigation help highlight the different categories of product options- there were a lot of them. This works better than traditional dropdowns in terms of performance.

Since the products sold covered categories from babies to corporates, we had a lot of personalizations to add when it came to products in each category. We designed a general shop page and a personalized shop page to handle this.

The FAQ page design added to a good user experience by grouping relevant questions under categories together with the use of accordions which save space and show only the required information. The footer covered the navigation links to different pages, highlighted the contact information, and provided a chance to sign-up.

Phase 3 : Shopify design + hand-off

As you might already know, Shopify is my go-to platform for product-based businesses. It’s great for developers as well as the business owners to manage and grow. Once we finalized the design, development was fun.

Shopify provides a great marketplace for apps that can be easily integrated with the website to strategically drive growth. Important apps that we integrated with and recommend:
- instafeed which showcased their instagram feed on the website driving home the brand identity and sense of community
- Bold product options which helped with personalizing the stationery with name, text-color, envelope color, return address etc, thereby minimizing the amount of communication required and making purchasing easy. It also allowed us to bundle products together to increase average order value.  All these options would reflect nicely in the cart adding to the user experience and keeping them informed of their choices.
- Review app to increase trust with the brand over the long-term

The site was made to be responsive to mobiles, tablets, and desktops to provide the best customer experience across devices.

We added the blog pages, to increase engagement with an option to add and filter posts by categories.

We made a unique tutorial library for Steph with videos on how to manage and customize the new website, how to add new product details, etc so that she would be able to make changes on her own easily.

The Results

The new look was launched with no downtime to the existing store in April 2021.

Within one month:

Sales growth: the store saw a whopping 82% increase in sales.
Average order value increased by 27%
The number of orders increased by 42%

No items found.

Ready to work with us on your Shopify site?

We love collaborating with cheerful, bright lifestyle brands on building high-converting Shopify sites that take your business to the next level. Fill out an application, we cant wait to hear from you!
READ THE ARTICLES
RESOURCES FOR DESIGNERS
PERSONALIZED STATIONERY BRAND

Joy Creative Shop

How Joy Creative Shop saw a whopping 82% increase in sales. The new look was launched with no downtime to the existing store in April 2021.
No items found.

The backstory

Steph, the founder of Joy Creative Shop, reached out to me in early 2021 for a website rehaul. I am a stationery nerd so when I saw her inquiry email, I literally jumped out of my seat!! 

Joy Creative Shop is an e-commerce brand specializing in a product line focused on unique, personalized stationery and packaging for life's special occasions. Their goal as a brand is to help people find unique ways to express gratitude throughout the day.

Steph wanted to move traffic from their Etsy store to their website. About their existing site, she said, “Our site was not done by a professional (done by me) and kind of half-finished. It wasn't a great shopping experience for our customers and not fully representative of our brand”. 

With the vision of relaunching with a website that not only represented their brand, but that would be a convenient and great shopping experience for their customers, we got to work.

The backstory

No items found.

Kind words from the client ..

In love with our new site. It's look & functionality is amazing and we've gotten great feed back from our customers. I feel proud to send people to our store! Loved working with Chaitra and look forward to continuing in the future! Grateful to have her on our team. I would urge business owners to make an investment in themselves or their business. A website is usually the first impression people have of a person or brand.

Steph, Joy Creative Shop

Phase 1 : Website Objectives + Strategy

We got together on a call to understand the vision, goals, and challenges so we could help Joy Creative Shop achieve their business objectives by mapping out the web strategy.

Launching a rebranded e-commerce website:
The goal was to launch a website that is chirpy, colorful, vibrant, and on-brand. Since the website was half-finished and not professionally done, we were looking at some major redesign.

Since there was a functional website in place, we went live with the new one overnight(when traffic is less) to make sure everything works smoothly.

Increased sales and repeat customers:
a. Brand identity:
To help increase brand awareness, we brought the brand colors and style to life with the design.
b. User experience:
A great shopping experience is key to referrals and repeat customers. We wanted to encourage users to purchase by making the online store joyful, easy to navigate, and order from with minimal required steps and communication.
Increased sales:
c. To increase sales, we offered bundled product options to increase the average order value.

Phase 2 : Website design

We wanted to bring out the brand identity with the web design, so we took the brand colors and styles and ran with it. We went with the colorful, bright, vibrant feel of the brand and created the mockups.

The challenge was to arrive at a clean-looking website which was also fun. Some of the design elements that helped us achieve that include:
- Including the bright colors of the brand to make the design pop.
- colorful icons in design that added a visual story to keep users engaged and make information interesting and easy to absorb
- Spreading joy by gifting was one of the brand’s and Steph’s goals. So we drove home that idea with illustrations that showed her to be a kind of the Santa on a cycle delivering thoughtful gifts to loved ones, which was used for the email signups section. The footer seal also included this idea of gifting to spread joy.
- The use of whitespace effectively really made the whole design get that clean look even with bright colors and elements without making things cluttered.

The use of mega menus in the top navigation help highlight the different categories of product options- there were a lot of them. This works better than traditional dropdowns in terms of performance.

Since the products sold covered categories from babies to corporates, we had a lot of personalizations to add when it came to products in each category. We designed a general shop page and a personalized shop page to handle this.

The FAQ page design added to a good user experience by grouping relevant questions under categories together with the use of accordions which save space and show only the required information. The footer covered the navigation links to different pages, highlighted the contact information, and provided a chance to sign-up.

Phase 3 : Shopify design + hand-off

As you might already know, Shopify is my go-to platform for product-based businesses. It’s great for developers as well as the business owners to manage and grow. Once we finalized the design, development was fun.

Shopify provides a great marketplace for apps that can be easily integrated with the website to strategically drive growth. Important apps that we integrated with and recommend:
- instafeed which showcased their instagram feed on the website driving home the brand identity and sense of community
- Bold product options which helped with personalizing the stationery with name, text-color, envelope color, return address etc, thereby minimizing the amount of communication required and making purchasing easy. It also allowed us to bundle products together to increase average order value.  All these options would reflect nicely in the cart adding to the user experience and keeping them informed of their choices.
- Review app to increase trust with the brand over the long-term

The site was made to be responsive to mobiles, tablets, and desktops to provide the best customer experience across devices.

We added the blog pages, to increase engagement with an option to add and filter posts by categories.

We made a unique tutorial library for Steph with videos on how to manage and customize the new website, how to add new product details, etc so that she would be able to make changes on her own easily.

Phase 1 : Website Objectives + Strategy

We got together on a call to understand the vision, goals, and challenges so we could help Joy Creative Shop achieve their business objectives by mapping out the web strategy.

Launching a rebranded e-commerce website:
The goal was to launch a website that is chirpy, colorful, vibrant, and on-brand. Since the website was half-finished and not professionally done, we were looking at some major redesign.

Since there was a functional website in place, we went live with the new one overnight(when traffic is less) to make sure everything works smoothly.

Increased sales and repeat customers:
a. Brand identity:
To help increase brand awareness, we brought the brand colors and style to life with the design.
b. User experience:
A great shopping experience is key to referrals and repeat customers. We wanted to encourage users to purchase by making the online store joyful, easy to navigate, and order from with minimal required steps and communication.
Increased sales:
c. To increase sales, we offered bundled product options to increase the average order value.

Phase 2 : Website design

We wanted to bring out the brand identity with the web design, so we took the brand colors and styles and ran with it. We went with the colorful, bright, vibrant feel of the brand and created the mockups.

The challenge was to arrive at a clean-looking website which was also fun. Some of the design elements that helped us achieve that include:
- Including the bright colors of the brand to make the design pop.
- colorful icons in design that added a visual story to keep users engaged and make information interesting and easy to absorb
- Spreading joy by gifting was one of the brand’s and Steph’s goals. So we drove home that idea with illustrations that showed her to be a kind of the Santa on a cycle delivering thoughtful gifts to loved ones, which was used for the email signups section. The footer seal also included this idea of gifting to spread joy.
- The use of whitespace effectively really made the whole design get that clean look even with bright colors and elements without making things cluttered.

The use of mega menus in the top navigation help highlight the different categories of product options- there were a lot of them. This works better than traditional dropdowns in terms of performance.

Since the products sold covered categories from babies to corporates, we had a lot of personalizations to add when it came to products in each category. We designed a general shop page and a personalized shop page to handle this.

The FAQ page design added to a good user experience by grouping relevant questions under categories together with the use of accordions which save space and show only the required information. The footer covered the navigation links to different pages, highlighted the contact information, and provided a chance to sign-up.

Phase 3 : Shopify design + hand-off

As you might already know, Shopify is my go-to platform for product-based businesses. It’s great for developers as well as the business owners to manage and grow. Once we finalized the design, development was fun.

Shopify provides a great marketplace for apps that can be easily integrated with the website to strategically drive growth. Important apps that we integrated with and recommend:
- instafeed which showcased their instagram feed on the website driving home the brand identity and sense of community
- Bold product options which helped with personalizing the stationery with name, text-color, envelope color, return address etc, thereby minimizing the amount of communication required and making purchasing easy. It also allowed us to bundle products together to increase average order value.  All these options would reflect nicely in the cart adding to the user experience and keeping them informed of their choices.
- Review app to increase trust with the brand over the long-term

The site was made to be responsive to mobiles, tablets, and desktops to provide the best customer experience across devices.

We added the blog pages, to increase engagement with an option to add and filter posts by categories.

We made a unique tutorial library for Steph with videos on how to manage and customize the new website, how to add new product details, etc so that she would be able to make changes on her own easily.

No items found.

The Results

The new look was launched with no downtime to the existing store in April 2021.

Within one month:

Sales growth: the store saw a whopping 82% increase in sales.
Average order value increased by 27%
The number of orders increased by 42%

No items found.

Ready to work with us on your Shopify site?

We love collaborating with cheerful, bright lifestyle brands on building high-converting Shopify sites that take your business to the next level. Fill out an application, we cant wait to hear from you!
READ THE ARTICLES
RESOURCES FOR DESIGNERS